The “B” in B2B Doesn’t Have to Stand For “Boring”
The “B” in B2B Isn’t Supposed to Stand For “Boring.”
▶️ 48% of decision-makers find B2B advertising boring
▶️ 81% of business buyers believe they could make decisions faster if B2B marketing were more engaging
Meanwhile:
▶️ 70% of B2B marketers admit their content is “somewhat generic”
▶️ Only 17% of B2B marketers believe their content truly stands out
The numbers don’t lie: B2B marketing has a bad rap, both inside and out. Yet many brands continue marching on, afraid that messaging has to be dry to be professional (or worse, thinking everyone likes reading jargon).
At the end of the day, B2B decision-makers are people, too; they enjoy being entertained, inspired, and educated. They want an easy read.
B2B brands have interesting stories to tell.
Why let B2C brands have all the fun?
Social posts, billboards, banners, and other short creative ideas.
Whitepapers, sales sheets, case studies, and more.
Multi-stage and multi-channel creative campaigns that generated outcomes.
Meet Stephen Graveman
Stephen is a B2B marketing leader with over 13 years of experience leading content teams, crafting brand narrative, developing go-to-market strategies, and running demand gen efforts. By aligning creative output with business growth goals, Stephen sits at the intersection of producing compelling content that converts…and then being able to prove its effectiveness.
His content strategies have helped to scale MNTN to IPO in under four years, and he’s previously build and led content teams in complex fields including regulatory compliance, cybersecurity, fintech, and adtech. He’s been profiled in Forbes and his ADDY-award winning work has been covered by Adweek, Ad Age, Digiday, NBC News, and more.
Stephen currently resides in the Tampa Bay area with a wife and three kids.
What Other Industry Leaders Say
Don’t take my word for it. Take theirs.
People often talk about how we spend more time with our coworkers than our own families. This is true, which is why it’s amazing to find someone like Stephen who is both incredible at his job, and an absolute joy to be around. He’s effortlessly funny and it shows in his work and every interaction you have with him. He’s also a quick study, picking up the most sophisticated concepts quickly and writing about them with great comfort. I wholeheartedly endorse Stephen as one of the best content marketers I know.
Ali Haeri
CMO, MNTN
Stephen is a skilled and versatile content marketer who possesses the strategic talent and tactical know-how to lead high-output content teams. Whenever I got to present his work, I knew there’d be at least one slide in my deck that would get audience members to take out their phones and take pictures of what I was showing on-screen. Gifted with a playful and clever sense of humor, Stephen is also the kind of teammate who makes going to work more fun. For all these reasons, I recommend him for content marketing leadership roles, especially at B2B companies that need clear, concise, and compelling storytelling.
Matt Collins
VP of Product Marketing, MNTN
Stephen’s strong writing experience, independence, and ability to learn about a deeply complex market made him an excellent team member, allowing our company to more than triple the content produced in his first year at the firm. His ability to increase the volume and quality of content produced quickly had an impact on the generation of sales, driving leads and opportunities. One of Stephen’s best assets is his ability to work with and mentor junior talent, providing them with guidance that allows them to build experience, produce great work, and learn essential business skills. He is someone who comes to work every day with outstanding values and brings humor, laughter, and kindness into the workplace.
Taylor Mortti
EVP of Marketing, A-LIGN
Award-Winning Content
Silver (and Gold) Linings Playbook
- Gold ADDY Award – Gold ADDY Award – Cross Platform/Integrated Campaigns, Verizon Small Biz Rewards
- Gold ADDY Award – Cross Platform Integrated Branded Content Campaign, TJX Rewards program launch
- Silver ADDY Award – Out-of-Home & Ambient Media Event, Kobie OnPoint Loyalty Conference
- Silver ADDY Award – Cross Platform Online/Interactive Campaign, Verizon Small Biz Rewards 5th Anniversary
- Silver ADDY Award – Online/Interactive, Verizon Small Biz Rewards Rebrand Sweepstakes.
- Silver ADDY Award – Online/Interactive category, Verizon Small Biz Rewards rebrand
- Silver ADDY Award – Cross Platform/Integrated Campaigns, Verizon Small Biz Rewards
Made It This Far?
Let’s Get Started.
Reach out at stephengraveman@gmail.com
Stephen Graveman 