“Eyes on Joplin” Charity Campaign Drive

(Pepose Vision Institute)

Summary: After the devastating tornadoes tore through Joplin, Missouri, I co-created a campaign by Pepose Vision Institute designed to help the victims.  Having several patients who had family from the area, we knew we wanted to help. It quickly became apparent that many people in the storm lost their belongings including their glasses or contacts, and thus the ability to see. I made some calls to contact lens reps, who were more than happy to donate cases of contacts lenses, cleaner, and cases. Next, we created a social media campaign encouraging our patients and members of the community to donate pairs of glasses and eye care products. Finally, we wrote and shot a video to promote the campaign, and posted it to our website and social media platforms. The commercial can be seen here. I pitched the story to various local news outlets, and KSDK aired a segment on the campaign. Their story can be seen here.

My Duties: I co-created the campaign out of a brainstorming session with our IT director, who also helped film the commercial. I edited the video with him, and supervised the entire process (including making the calls to various sales reps for donations, and pitching the story to news outlets). Our doctors drove the donations to Joplin, and provided on-site eye checkups and care during their visits.

Results: The results from the campaign were far greater than we could have expected. Due to the outpouring of support we received from the community, we extended the campaign for an additional two weeks, and eventually had to make two full trips to Joplin to donate supplies.  Thousands of dollars in cash donations, as well as hundreds of eyeglasses, contact lenses, and eye care supplies were donated.

Here is the Youtube video that we created for the campaign, which was featured prominently on our website and social media platforms:

Above: Some of the donated items

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