Every October, A-LIGN creates themed content around the topic of cybersecurity for Cybersecurity Awareness Month. In 2017, we put together an interactive whitepaper around a Halloween-adjacent theme of aliens. Using the Space Invaders motif, we created a fun look at the importance of cybersecurity from a top-of-funnel perspective. This project allowed us to speak to a broader audience, using an almost B2C voice.
Building brands with bright ideas
Stephen Graveman 