The ISO 27001 whitepaper was created shortly after I started at A-LIGN, and outlines what the ISO 27001 audit is, the benefits, what the process looks like and more. Searching through the website search terms one day, I noticed that while people weren’t searching for the ISO 27001 by name, they were searching for the individual elements that composed it. Further research showed that we hadn’t created content around this audit in a while, so the demand was clearly not being met.
The ISO 27001 Certification Process quickly became our best-performing piece of content in A-LIGN’s history, becoming the most downloaded piece in less than two months. Today it has been downloaded thousands of times, which has generated thousands of leads for our sales team and resulted in hundreds of thousands of dollars in revenue. The template has been utilized and adapted to fit other assessments, resulting in similar success stories.